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Tentative Program
Tuesday, May 9, 2006
7:30 am
8:00 am
Registration / Continental Breakfast
8:00 am
8:20 am
Opening Speech & Welcome: UCLA - WINMEC
8:20 am
8:50 am
Morning Keynote:  Frederick Kitson, Senior Vice President, Motorola Labs
'Mobile Media for Seamless Entertainment'
  Mobile Enterprise and Carrier Forum Mobile Entertainment Media Forum
8:50 am
10:00 am
Session 1: Mobile Enterprise - Which are the killer apps and where are the quantifiable benefits? 

Plenary: Salil Pradhan, CTO, HP RFID program, Hewlett Packard
'RFID : Technology and business cases'
Gavenraj Sodhi, Director of Product Management, CA
'Mobile Enterprise - Which are the killer apps and where are the quantifiable benefits?'
Dean Knuth, National Manager, Wireless for the Commercial, State and Local Group, Northrop Grumman IT
'Wireless Broadband Solutions for State and Local Enterprise - Providing for Mobile Knowledge Management'
Minh Le, System Engineering Sr. Staff, Lockheed Martin
'The 3G-WCDMA Mobile User Objective System for the Warfighter'
Session 1: Mobile Movies - Revenue Generation on the Little Screen  
Chair: Joseph Busch, Executive Director, MGM Domestic Television Sales

Plenary: Joe Solimando, CIO, Disney Consumer Products
'Impact of Digital Convergence on Consumer Product Supply Chains'
Jay Samit, Executive Vice President, Sony Corporation of America
'Location Based Services & the Entertainment Industry'
Matthew Bellows, General Manager & VP Sales, Floodgate Entertainment, LLC
'Getting Outside the Phone'
Rob Schonfeld, Vice President, Buena Vista Pay Television
'Mobile Cinema'
10:00 am
10:15 am
Coffee Break
10:15 am
11:25 am
Session 2: Carrier Perspective: Climbing the Data ARPU Ladder  
Chair: Dorothy Pavloff, Managing Director, California Technology Ventures

Plenary: Phil Edholm, CTO/VP Net Architecture, Enterprise, Nortel Networks
'Making Money in Wireless Data'
Lawrence Harris, Vice President, Oppenheimer & Co. Inc.
'Financial Implications of Successful Carrier Data Services'
Session 2: Mobile Music - Find opportunities beyond 99 cents music downloads  
Chair: Ramneek Bhasin, CEO, Mobio Networks, Inc.

Plenary: Ted Casey, Head of Mobile Music, Verizon Wireless
Kevin Marques Moo, CEO, Alpha Pup Digital Distribution
'Indie Content in the Mobile Space'
Adam Sexton, VP Marketing & Product Management, Groove Mobile
'On the Mobile Music Horizon'
Braxton Woodham, Chief Technology Officer, InfoSpace Mobile
'The Mobile Future: Find, Access, Connect'
11:25 am
12:35 pm
Session 3: Convergence+ and its impact  
Carriers and Enterprises are both getting affected by the onslaught of new wireless technologies and their corresponding business models. The technologies are changing so fast that the business models of operation must change. For example, no sooner had Wi-Fi penetrated the market that Wi-Max came along resulting in everyone having to rethink how the industry should absorb Wi-Max. Enterprises (both public and private) are struggling to understand the new models of operation while the same time as Carriers are trying to explain these models to the enterprises. The panel will discuss how carriers and enterprises are changing to rapidly assimilate and digest the changes due to Convergence+.

Morley Winograd, executive Director, Marshall School, USC
'Convergence and the Need for New Business Models'
Ramneek Gupta, Principal, ITU Ventures
'Emerging business and distribution models for Digital Content'
Gordon Kass, VP of Engineering, LimeLife
'Convergence+ Strengthens The Triad'
Ray Gilbert, AVP-IT Enterprise Collaboration, Lucent Technologies
'Enterprise IT perspectives Convergence: Which way ?'
Session 3: Mobile Gaming - Getting past the confusion of platforms, devices and networks to provide scalable revenue generating content and business models  
Chair: Prashant Kantak

Plenary: Mike Yuen, Senior Director, Gaming Group, QUALCOMM Incorporated
'3D/3G Gaming Value Proposition'
Matt Golden, SVP Business Development and Co-Founder, Tira Wireless
'Generating Revenue Through Digital Asset Management'
Neil McGinness, General Manager, National Lampoon Mobile
'National Lampoon? Mobile Vacation'
Alexander Pigeon, Director, International Business Development, Major League Baseball Advanced Media, LP
'A Primer on Launching Mobile Games in Japan and Korea'
12:35 pm
1:00 pm
Lunch Starts
12:50 pm
1:10 pm
Lunch Speech:  Rajit Gadh, Professor & Director, UCLA - WINMEC
'Convergence Plus'
1:10 pm
1:40 pm
Luncheon Keynote:  Anil Kripalani, Senior VP, Qualcomm
'Meeting The Challenges Of Delivering Robust Mobile Multimedia'
1:40 pm
2:50 pm
Session 4: The Killer business model for Mobile Entertainment : TV, Movies, Music, Games 
Chair: John Dubrawski, General Manager, Satyam Computer Services Ltd.

Plenary: Ivan Lopez, Director Business Development, Disney Internet Group
'Take me mobile ...'
Viroopax Mirji, Consulting Director, Amdocs
'Meeting the challenge of ever-changing business models'
Erik Smith, Vice President, Business Development and Programming, MobiTV
'Mobile TV- Is Anyone Watching? Is Anyone Paying?'
2:50 pm
3:05 pm
Coffee Break
3:05 pm
4:15 pm
Session 5: Media Technologies and their impact on Entertainment 
Chair: Curtis Gibbs, Senior resource Development Officer, LA City

Plenary: Jean-Charles Hourcade, CTO, Thomson, Inc.
'Manifesting Mobility: The case for true partnership'
George Linardos, Head of Branded Content & Aggregators, Nokia
'It's Getting Funky'
Steve Canepa, VP, IBM
'Introducing Media Hub'
4:15 pm
5:25 pm
Round Table Panel - The Future of Mobile Entertainment 
Top Experts from Hollywood entertainment/media companies, technology companies and service providers, give their perspective on where the Mobile Entertainment Field is headed over the next 3-5 years. They will compare how the various device outlet markets compare (cell phones versus IPods, versus ...) and the various trends that will change this mix. The panel will look at the trends in the content space that will affect this industry. They will discuss how the wireless networks are changing and how that affects mobile products and consumer behavior. They will discuss how Convergence is going to change this industry.
Moderator: Gigi Johnson, President, Maremel Media

Ben Quinones, Partner, Pillsbury Winthrop LLP
Joseph Marks, Managing Partner, Smart Technology Ventures
Ramneek Bhasin, CEO, Mobio Networks, Inc.
Chris Gebhardt, VP/Marketing, VOCE
Bill Sanders, Vice President, Programming, Sony Pictures Television International
Jay Balakrishnan
5:25 pm
6:40 pm
Cocktail and Networking
6:40 pm Conference Ends
Conference Program Subject to Change Any Time
Sponsors

WINMEC, Henry Samueli School of Engineering and Applied Science, UC Discovery Grant

BEI Technologies, Computer Associates, Ericsson, HP, Hughes Network Systems, Intel, ISMB, Lockheed Martin, Lucent Technologies, Magee Group, Mobio Networks, QUALCOMM, Pillsbury Winthrop LLP, Raytheon, Satyam, SIEMENS, Stradling Yocca Carlson & Rauth, TCS America, Tata Infotech, Verizon Wireless

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