Web 2.0 on Mobile - Convergence in Advertisement, Media Content and Enterprise Services
The mobile personal device aka cell phone is rapidly becoming the single most important source of consumption of entertainment/news/ad content. It is also starting to rapidly become the device of choice for content generation whether it be via video recordings, photographs or audio recordings. And finally, it continues to be the main device of choice for communication between users whether it be via voice, SMS, IM, or MMS/video, thereby creating communities of like-minded users who readily create, distribute and consume content. At one level Convergence implies the ability to have multiple functions (camera, video recorder, phone, TV, music player) within the same device and using the same infrastructure.
At another level Convergence indicates the complex and inter-twined business models between various services that have traditionally been segregated. For example, business models surrounding content consumption on the mobile personal device are changing rapidly. Content consumption that costs money today may be moving towards being ad-supported. Content generation, traditionally a monopoly of big corporations, is now increasingly being done by individuals carrying video-camera cell phone. Content can be generated on a mobile/personal device, aggregated on a server, and distributed to hundreds of thousands of users within minutes - a distribution model that even the most evolved and modern of the brick-and-mortar enterprises have a hard time competing with. Communication via new modalities such as IM or MMS allows content to travel like lightning from consumer to consumer across geographies and political boundaries. The technical, business and financial models of content and how it is dealt with by the Entertainment Companies, Telecom Providers, Infrastructure Companies and Mobile device makers, is changing rapidly. The mobile device and its usage is the cause of convergence (and confusion) between different business functions - with device manufacturers offering branded services, internet-based search companies offering telecommunication services, entertainment companies offering branded devices and services (MVNOs), and, cable operators exploring wireless services. The traditional barriers are breaking down fast, resulting in the formation of a new genre of companies. Business models are rapidly created and destroyed, and the new paradigm of Web 2.0 along with convergence on mobile devices/networks is resulting in new models of content creation, consumption and sharing (community) which in turn is leading to the complete change in not only businesses but entire industries.
On May 7, 2008, the forum will bring together leaders from industry, government and academia, to discuss the new trends and changes that this industry is facing, the business and technology challenges, and, the emerging opportunities. The role of Web 2.0 on Mobile devices/networks will be discussed in the context of Convergence. In the backdrop of Entertainment and Media content, the role of convergence as applied to Advertisement, Media Content and Enterprise Services on mobile devices will be discussed.
At another level Convergence indicates the complex and inter-twined business models between various services that have traditionally been segregated. For example, business models surrounding content consumption on the mobile personal device are changing rapidly. Content consumption that costs money today may be moving towards being ad-supported. Content generation, traditionally a monopoly of big corporations, is now increasingly being done by individuals carrying video-camera cell phone. Content can be generated on a mobile/personal device, aggregated on a server, and distributed to hundreds of thousands of users within minutes - a distribution model that even the most evolved and modern of the brick-and-mortar enterprises have a hard time competing with. Communication via new modalities such as IM or MMS allows content to travel like lightning from consumer to consumer across geographies and political boundaries. The technical, business and financial models of content and how it is dealt with by the Entertainment Companies, Telecom Providers, Infrastructure Companies and Mobile device makers, is changing rapidly. The mobile device and its usage is the cause of convergence (and confusion) between different business functions - with device manufacturers offering branded services, internet-based search companies offering telecommunication services, entertainment companies offering branded devices and services (MVNOs), and, cable operators exploring wireless services. The traditional barriers are breaking down fast, resulting in the formation of a new genre of companies. Business models are rapidly created and destroyed, and the new paradigm of Web 2.0 along with convergence on mobile devices/networks is resulting in new models of content creation, consumption and sharing (community) which in turn is leading to the complete change in not only businesses but entire industries.
On May 7, 2008, the forum will bring together leaders from industry, government and academia, to discuss the new trends and changes that this industry is facing, the business and technology challenges, and, the emerging opportunities. The role of Web 2.0 on Mobile devices/networks will be discussed in the context of Convergence. In the backdrop of Entertainment and Media content, the role of convergence as applied to Advertisement, Media Content and Enterprise Services on mobile devices will be discussed.
Speaker Nominations are open - Nominate a Speaker
For more information please contact info@winmec.ucla.edu
Select Speakers
| Mark Anderson | Chief Executive Officer | Numobiq Inc |
| Joakim Baage | VP, Content and Senior Writer | Digital Media Wire, Inc |
| Dilip Bala | Vice President, Business Development | Disney-ABC Television Group |
| Gautam Bhargava | Founder & CEO | SnapTell |
| Ramneek Bhasin | CEO | Mobio Networks, Inc. |
| Douglass Britt | VP of Mobile Data Services | Helio |
| Frank Chindamo | CCO | Fun Little Movies |
| Tom Elsworth | Chief Executive Officer | GoTV Networks |
| Rajit Gadh | Professor & Director | UCLA - WINMEC |
| Tom Garland | Chief Marketing Officer | Catalyst Mobile |
| Dan Gillmor | Co-Founder | Dopplr |
| Lawrence Harris | Senior Vice President | CL King & Associates |
| Miriam Holzman | Vice President - Content Production and Distribution | Fox Mobile Entertainment |
| Lucy Hood | Former President | Fox Mobile Entertainment |
| Spencer Hunt | Vice President, Game Production & Digital Product | Sony Pictures Television International |
| Bill Janczewski | Executive Director of Original Content | Fox Mobile Studios |
| Gigi Johnson | President | Maremel Ventures, Inc. |
| Elgin Kim | Head of Sales, West | Nokia Interactive |
| Frederick Kitson | Senior Vice President | Motorola Labs |
| Len Lauer | EVP and Group President | Qualcomm |
| Julie Lee | Vice President, Business Development | Universal Music Group - eLabs |
| Neil McGinness | VP, Entertainment & Comedy | IMG World |
| Ramiro Sánchez | Americas Consumer Media | Thomson Reuters |
| Bill Sanders | Vice President, Programming | Sony Pictures Television International |
| Levi Shapiro | Former Analyst | Telephia |
| Stephen Tippie | Vice President, Marketing and Licensing | Tribune Media Services |
| Morley Winograd | Executive Director | Marshall School, USC |
| David Wolf | Partner | Accenture, Media and Entertainment Group |
Speakers from Previous WINMEC Forums
| Eric Anderson | Vice President-Sales | North America, Ericson Inc |
| Pankaj Asundi | VP and CTO Internet Applications and Solutions | Ericsson |
| John Batter | VP and GM | Electronic Arts Mobile |
| Joseph Busch | Executive Director | MGM Domestic Television Sales |
| Ted Casey | Head of Mobile Music | Verizon Wireless |
| Brad Duea | President | Napster |
| Phil Edholm | CTO and VP Network Architecture | Nortel Networks |
| Jean-Marc Frangos | Senior VP | Technology and Innovation, BT Group |
| Jeff Gralnick | News Media Exec | NBC News |
| Ken Goldstein | EVP and Managing Director | Disney Internet Group |
| Lucy Hood | SVP, Content & Marketing | News Corp. |
| Jean-Charles Hourcade | CTO | Thomson, Inc. |
| Fred Kitson | Senior Vice President | Motorola Labs |
| Anil Kripalani | Senior VP | Qualcomm |
| Ross Levinsohn | SVP/GM | FOXSports Interactive Media |
| Kenny Miller | Executive Vice President and Creative Director | MTV Networks Global Digital Media, a Viacom company |
| Jay Samit | Executive Vice President | Sony Corporation of America |
| Henry Samueli | CTO | Broadcom |
| Bill Sanders | Vice President, Programming | Sony Pictures Television International |
| Rob Schonfeld | Vice President | Buena Vista Pay Television |
| Joe Solimando | CIO | Disney Consumer Products |
| Stephen Tippie | Vice President, Marketing and Licensing | Tribune Media Services |
| Thomas Werner | SVP Mobile Enterprise | Siemens |
WINMEC,
Henry Samueli School of Engineering and Applied Science,
WINMEC Sponsors: Equipment Donations: UCLA Mobile Entertainment Media Research UCLA Mobile Entertainment Media Advisory Board
WINMEC - Wireless Internet for the Mobile Enterprise Consortium |