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Tuesday, May 6, 2008
6:00 PM
8:00 PM
Reception & Cocktail Networking
Covel Commons, UCLA
 
Wednesday, May 7, 2008
7:30 AM
8:00 AM
Registration / Continental Breakfast
8:00 AM
8:25 AM
Welcome and Opening Talk: UCLA
8:25 AM
9:00 AM
Morning Keynote:  Len Lauer, EVP and Group President, Qualcomm
Mobile Content & Services
9:00 AM
10:00 AM
Session 1: Mobile Convergence - Music, Movies, Television  
What does Mobile Convergence Mean to Hollywood: Music, Movie, and, Television industries are being impacted as a result of the increase in the use of converged mobile digital devices that a consumer of content carries with them. As a result of convergence in the networks (cable, TV, wireless) and devices (especially cell phones), worldwide we are seeing a plethora of changes in the way in which Music, Movies and TV is created, distributed, and, monetized. The panel members will present what's happening in their industry as a result of Mobile Convergence.
Chair: Mark Anderson, Chief Executive Officer, Numobiq Inc

Dilip Bala, Vice President, Business Development, Disney-ABC Television Group
'Mobile Convergence - Music, Movies, Television'
Lucy Hood, Former President, Fox Mobile Entertainment
'A Brief History of Mobile Content'
Spencer Hunt, Vice President, Game Production & Digital Product, Sony Pictures Television International
10:00 AM
10:15 AM
Coffee Break
10:15 AM
11:45 AM
Session 2: Is Content still King in the Web 2.0 World?  
Content has been king in the physical world. As we move to the Digital and Mobile world, will content continue to be king? What are the emerging models for content monetization, and, distribution? Will content creation itself change as a result of the new mobile/personal devices that consumers are carrying with them at all times? Will user generated content (Web 2.0) help or hinder this industry? How will the innovation and economics of this industry change with increasing influence of the digital world?
Chair: Gigi Johnson, President, Maremel Media

Plenary: Bill Janczewski, Executive Director of Original Content, Fox Mobile Studios
'From Celluloid to Flash'
Stephen Tippie, Vice President, Marketing and Licensing, Tribune Media Services
'Amazon Kindle Magazines: Creating Content Brands on a New Wireless Platform'
David Wolf, Partner, Accenture, Media and Entertainment Group
'Television in Transition: Is this the Death of Linear Television?'
Julie Lee, Vice President, Business Development, Universal Music Group - eLabs
'Revolution in the Content Kingdom'
Dan Gillmor, Co-Founder, Dopplr
'Enabling Serendipity in a Mobile World'
11:45 AM
12:15 PM
Lunch
12:15 PM
12:50 PM
Luncheon Keynote:  Frederick Kitson, Senior Vice President, Motorola Labs
TuVista: a case study of mobilizing all your applications to anticipate, engage and extend your soccer stadium experience
12:50 PM
1:15 PM
Luncheon Speech:  Rajit Gadh, Professor & Director, UCLA - WINMEC
eMobi-Sports/Live - Location-based social media networks for entertainment, games and sports, a new paradigm in Web 2.0
1:15 PM
2:30 PM
Session 3: Converged Content - Is there such a thing? 
While we are talking about convergence in the networks and devices, there is little open discussion about the Convergence in the content itself. With an increasing number of digital outlets (cell phones, game consoles, mobile consoles, iPods and other mobile devices), the generation of the content, whether it be a movie, TV show, news items, song or a video game, itself is becoming increasingly complex and expensive since it needs to be rendered on many different devices. The content generation should also be such that creativity and consistency in content is maintained. What are the challenges and opportunities that the Media and Entertainment Industry faces today in this arena and how are they addressing the various issues?
Chair: Frank Chindamo, CCO, Fun Little Movies

Plenary: Bill Sanders, Vice President, Programming, Sony Pictures Television International
'Convergence Case Study: Making A Linear Cable TV Channel Mobile'
Miriam Holzman, Vice President - Content Production and Distribution, Fox Mobile Entertainment
'Short Form Mobile Video Content - Comedy is King'
Joakim Baage, VP, Content and Senior Writer, Digital Media Wire, Inc
'The Medium is Still The Message'
Ramneek Bhasin, CEO, Mobio Networks, Inc.
'Create (content) once, play anywhere'
2:30 PM
2:45 PM
Coffee Break
2:45 PM
4:00 PM
Session 4: Business Models on the Mobile Internet - Advertisement, Paid Content, Community (Web 2.0) or Other? 
While on the wired internet, ad-based models by companies such as Google, Yahoo and Microsoft have established a trend. Web 2.0 companies such as Facebook, Youtube, Myspace and Linked-in have lead the development of Web 2.0 models on the internet with exponentially increasing number of eyeballs as a result of community. The mobile internet on the other hand has yet to see the uptake of advertisements on such large a scale, has set to see the Web 2.0 communities creating large numbers of eyeballs or seen large revenues via paid content. The panel experts will present their own viewpoints on where they see - today and in the future - the potential models for revenues on the Mobile Internet.
Chair: Tom Elsworth, Chief Executive Officer, GoTV Networks

Lawrence Harris, Senior Vice President, CL King & Associates
'Financial Implications of Successful Carrier Data Services'
Tom Garland, Chief Marketing Officer, Catalyst Mobile
'Asia Pacific Music Business Models'
Gautam Bhargava, Founder & CEO, SnapTell
'Business Models for Interactive Mobile Marketing'
Ramiro Sanchez, Americas Consumer Media, Thomson Reuters
'Is social mobile advertising right for me? - Secret? Case Study.'
4:00 PM
5:15 PM
Session 5: Big Media and Big Network - Issues in working together - DRM, Distribution, Technology, Consumer 
Big Media has traditionally kept a tight control of its content. Network providers are interested in rapid movement of content in their networks so they can be viewed/rendered on personal/mobile devices. There has been tremendous growth of network carrying capacity and so network providers have a greater thirst for more content. Big Media wants to provide content, but also wants to monetize it. Digital rights management has become a central and contentious issue between the network providers, content providers and consumer - with models of DRM ranging from free access with ad-based revenues to subscription to pay-per-use. The panel will discuss their own experiences in Big Media working with Big Network - and how the consumer can eventually benefit via advanced technologies.
Chair: Morley Winograd, Executive Director, Marshall School, USC

Levi Shapiro, Former Analyst, Telephia
Douglass Britt, VP of Mobile Data Services, Helio
Elgin Kim, Head of Sales, West, Nokia Interactive
'It's all about the consumer - Bringing value through ad supported content'
Neil McGinness, VP, Entertainment & Comedy, IMG World
'New Digital Channels - A Content Owner's Perspective'
Conference Program Subject to Change
Sponsors

WINMEC, Henry Samueli School of Engineering and Applied Science,

Sponsorships available

WINMEC Sponsors:
ETRI, HP, ITC Infotech Intel, Intelleflex, ISMB, Lucent Technologies, Microsoft Corp., Mobio Networks, Motorola Inc., QUALCOMM, Raytheon, Satyam, SIEMENS, Stradling Yocca Carlson Rauth, Tata Consultancy Services

Equipment Donations:
Impinj, RSI ID Technologies, Printronix, Symbol, Avery Dennison, Maxell, Zebra, Quantum Route, Inc., Convergence Systems Limited, Magellan Technology (Australia)


UCLA Mobile Entertainment Media Research

UCLA Mobile Entertainment Media Advisory Board

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