Mobile Experience 2.0 - Seamless Convergence of Media Content, Applications, Devices, and, Networks
After years of dialog on mobile convergence, what has actually converged on the mobile platform is the high quality experience, spurred by innovations in Media Content (Video, Music, Movies, T.V.), Applications (software, Operating Systems), Device Technologies (micro-processors, touch screens, system on chip radios, motion sensors) and Networks (GPRS, CDMA, LTE, WiMAX, WiFI).
Media content has grown with consumers watching TV and movies, playing games, listening to music, getting their news, or, getting directions, all from their cell phones. Innovations in digital rights management, media file exchange capability, business partnership models by Hollywood-based entertainment firms, media-store-and-forward technology, P2P, etc., has resulted in such consumers now expecting all the above forms of media content on their mobile device. The creators and owners of content have now a better grasp on revenue models with the device and network providers. This sophisticated advancement in the business of media content in combination with the technology have started to create convergence and success in mobile entertainment media content generation, distribution and consumption.
Applications, tailored specifically to mobile devices, are now being developed at a pace never before seen. The success of Apple's App Store which resulted in 500 million application downloads in 6 months of its introduction shows that there is a pent-up demand for mobile applications if the entire experience ranging from developing to buying to distributing to using it is painless. If one considers the App Store to be an enterprise operating system, it takes the meaning of the operating system to a different level. On the flip side is the open operating system, Android, from Google, which provides a relatively unrestricted environment for development or distribution, and opens the mobile platform to any kind of consumer or business applications developer. With the opening up of segments of the 700 MHz spectrum, an open operating system offers yet another alternative towards more advanced applications. Even though these two operating systems are very different, ranging from the open architecture style of Google to the walled garden style of the iPhone, the resulting experience for the user seems to be converging towards a common style of interface, device form factor, usage modality, network connection, etc.
For the application developer, the result of such seamless convergence in hardware and in software is the creation of a new way of doing commerce, whereby anyone who has an idea for an application - consumer or enterprise - can set up an entire business with the click of a few buttons. This represents one facet of the generation 2.0 of the Mobile Experience.
The other facet of Mobile Experience 2.0 is for the user - consumer or enterprise - and this includes simple download and ease of use of the application. There is still a significant difference between the consumer - whose needs demand media centric content, versus the enterprise user - who requires features such as security and reliability. This dichotomy continues to create two almost distinct paths of innovation on the mobile platform and it remains to be seen if the two will converge.
Device technology, such as touch-screen, motion sensors, high speed 3G networks, miniaturized GPS, miniaturized stereo audio, or, integrated radio chipsets, has spurred a phenomenal increase in the complexity and capability in a new generation of devices every year. With the increase in the pace of innovation in new technologies has come the ability to integrate entire systems, such as integrating system on a single chip, thereby allowing a rapid convergence in the hardware itself, resulting in hardware mobile terminals converging and becoming increasingly similar at the high-end.
Networks, whether GSM-based, CDMA-based, WiMAX-based or LTE-based, are steadily converging towards 3G. They are tending towards a generic I.P. framework which allows transport of media content and applications in the same manner as the Internet and allows WLANs such as Wi-Fi to be seamlessly integrated with them. This Wireless Internet will continue to become more dense, flexible, more cost effective and efficient and with constantly increasing bandwidth. Eventually with multi-band radios, software-defined radios and multi-protocol transmission, it will not matter which network a device is on.
The future of the mobile experience will continue to add more device technology - such as ultra high performance computing, low power displays, and, voice recognition - driving new and unique applications. Convergence will allow such technologies to be assimilated and integrated rapidly into the existing devices and infrastructure. This forum brings together media companies, application developers, device manufacturers, networking and O.S. companies together with academics and government to discuss the present and future of Mobile Experience, Version 2.0 in an open Forum at UCLA.
Speaker Nominations are open - Nominate a Speaker
For more information please contact info@winmec.ucla.edu
Current Speakers
| Robert Angelo | Director | NBC Universal |
| Azita Arvani | Principal | The Arvani Group |
| Joakim Baage | VP, Content and Business Development | Digital Media Wire |
| Val Babajov | President and CEO | Partners 1993 |
| Jim Beddows | Board Chair | MEF Americas |
| Natalie Farsi | Head of Mobile | Warner Bros. TV Group |
| Bob Friday | Director of Engineering | Cisco, Wireless Networking Business Unit |
| Rajit Gadh | Professor & Director | UCLA - WINMEC |
| David Gale | Executive Vice President, New Media | MTV Networks |
| Darius Gandhi | VP Business Development | HipVoice |
| Art Garcia | Senior mobile product strategist | HP |
| Neal Hansch | Principal | Rustic Canyon Partners |
| Lawrence Harris | Senior Vice President | CL King & Associates |
| Dave Hewitt | Mobile Practice Lead, North America | Sapient |
| Bill Janczewski | Executive Director Original Content | Fox Mobile Group (A News Corporation Company) |
| Gigi Johnson | President | Maremel Media |
| Jesus Mantas | North America General Business Leader | IBM Global Business Services |
| Allen Marks | Senior IT Architect | Raytheon |
| Greg Martin | Partner | Redpoint Ventures |
| Mauro Montanaro | CEO, Fox Mobile Group | Fox Mobile Group (a division of News Corp) |
| Tony Palcheck | Managing Director | Motorola Ventures |
| Mike Pellon | Vice President, Standards & Commercialization | Motorola Inc. |
| William Quigley | Managing Director | Clearstone Venture Partners |
| Bill Sanders | President producer propagandist | Pervasive Media |
| Jody Stark | President and CEO | IniTech Consulting |
| Demetri Terzopoulos | Professor | UCLA |
Speakers from Previous WINMEC Forums
| Eric Anderson | Vice President-Sales | North America, Ericson Inc |
| Pankaj Asundi | VP and CTO Internet Applications and Solutions | Ericsson |
| Dilip Bala | Vice President, Business Development | Disney-ABC Television Group |
| John Batter | VP and GM | Electronic Arts Mobile |
| Joseph Busch | Executive Director | MGM Domestic Television Sales |
| Ted Casey | Head of Mobile Music | Verizon Wireless |
| Brad Duea | President | Napster |
| Phil Edholm | CTO and VP Network Architecture | Nortel Networks |
| Jean-Marc Frangos | Senior VP | Technology and Innovation, BT Group |
| Jeff Gralnick | News Media Exec | NBC News |
| Ken Goldstein | EVP and Managing Director | Disney Internet Group |
| Miriam Holzman | Vice President - Content Production and Distribution | Fox Mobile Entertainment |
| Lucy Hood | SVP, Content & Marketing | News Corp. |
| Spencer Hunt | Vice President, Game Production & Digital Product | Sony Pictures Television International |
| Bill Janczewski | Executive Director of Original Content | Fox Mobile Studios |
| Jean-Charles Hourcade | CTO | Thomson, Inc. |
| Elgin Kim | Head of Sales, West | Nokia Interactive |
| Fred Kitson | Senior Vice President | Motorola Labs |
| Len Lauer | EVP and Group President | Qualcomm |
| Julie Lee | Vice President, Business Development | Universal Music Group - eLabs |
| Ross Levinsohn | SVP/GM | FOXSports Interactive Media |
| Kenny Miller | Executive Vice President and Creative Director | MTV Networks Global Digital Media, a Viacom company |
| Jay Samit | Executive Vice President | Sony Corporation of America |
| Henry Samueli | CTO | Broadcom |
| Bill Sanders | Vice President, Programming | Sony Pictures Television International |
| Rob Schonfeld | Vice President | Buena Vista Pay Television |
| Joe Solimando | CIO | Disney Consumer Products |
| Stephen Tippie | Vice President, Marketing and Licensing | Tribune Media Services |
| Thomas Werner | SVP Mobile Enterprise | Siemens |
| Ramiro Sanchez | Americas Consumer Media | Thomson Reuters |
Mobile Media Applications Development Hands-on Training Program, May 14, 2009
http://www.winmec.ucla.edu/MobileHandson/2009/
Sponsors: Forum Sponsor: WINMEC Sponsors:
Equipment Sponsors:
Media Sponsors: UCLA Mobile Entertainment Media Research UCLA Mobile Entertainment Media Advisory Board
WINMEC - Wireless Internet for the Mobile Enterprise Consortium |