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WINMEC 2010 Forum - Mobile Media, Wireless and RFID Innovations: Consumers and Enterprises Driving Technology Through Apps

Today, the Blackberry, Droid and iPhone are becoming mainstream computing platforms in consumer and enterprise markets. These computing platforms are mobile and are the result of convergence of advanced computing, communications and sensor technologies, standards and operating systems and the net result are software applications or commonly known as "apps". It is this tight integration of apps with their respective devices and the networks that is giving rise to dramatic innovation in consumer and enterprise oriented needs and their accompanying opportunities and challenges.

Industries ranging from Energy to Utilities, from Media to News, from Aerospace to Manufacturing and from Healthcare to Pharma are rapidly deploying mobile apps running on smart handheld devices that are perpetually connected to the wireless internet. Apps are rapidly changing the computing and I.T. infrastructure across these industries, and therefore resulting in changes to both consumer behavior enterprise operations. This converged technology is redefining the entire industry.

The Energy Industry with leadership from the utilities is looking to integrate renewable sources including solar, wind, geothermal, biomass, etc., into their existing grid. Using advanced communications, sense-and-control, and I.T., these renewable resources can be made smart and dispatchable. Smart community energy storage devices - also connected via these technologies to the grid - would provide buffering of energy required to smooth out energy source fluctuations and match them with energy sinks or demand sources. Advanced technologies would connect a mobile workforce to the energy infrastructure aided with smart sensors, RFID tags, or, smart mobile devices, allowing levels of real-time situational awareness not possible before. Significant opportunities and challenges lay ahead of this rapidly changing industry and innovations in the mobile and wireless sector are expected to have major impacts by way of highly integrated, robust, smart and scalable software apps creating a new Energy Grid.

The Media and Entertainment Industry on the other hand would have a somewhat different interest - that of providing movies, television, video, games, music, and, news, to their consumer any time and anywhere. Indeed, technologically, most smart phones today can stream music and video. Innovations in digital rights management, media file exchange capability, media-store-and-forward technology, P2P, 3G/4G, etc., have resulted in consumers now expecting all forms of media content on their mobile devices. The revenue models on mobile devices however are still not completely understood. It will take several iterations of pricing models trials, consumer behavior analysis, technological innovations, and, network generations (3G/4G), before a sustainable business model for content-driven apps can be found.

Other industries such as manufacturing and aerospace or healthcare are looking to wireless networks to connect their remote operations via sensors, RFID tags and controllers to monitor their assets or track their inventories. Their mobile work-force using smart mobile devices is connected to enterprise physical assets via these ubiquitous networks. The traditional notion of the control center is making way for a distributed control center by way of mobile devices such as the iPad or a smart phone - which are available to the enterprise user 24x7 instead of only within an office. Continuous developments in user interfaces, teleconferencing, RF-sensors, networking, cyber-security, etc. are necessary to advance these industrial-grade apps.

In these and other industries, computing and networking technologies are making great waves. Computing technologies such as touch-screen, gyroscopic/motion sensors, high speed 4G networks, GPS, multimedia hardware, or, integrated radio chipsets, have spurred phenomenal increase in the complexity and capability of new generations of devices. With increase in the pace of innovation in new technologies has come the ability to rapidly integrate entire systems, such as system-on-a-chip, thereby allowing rapid convergence in the hardware itself. Computing power - whether crunching numbers or decoding videos - is going to constantly evolve creating new opportunities and challenges for developers of apps.

Networks, whether WiMAX-based or LTE-based or 4G based, are steadily converging towards a generic I.P. framework which allows transport of media content and applications in the same manner as the Internet and allows WLANs such as Wi-Fi to be seamlessly integrated with them. Closer to the last mile, there are lower-bandwidth networks such as Zigbee which may also carry some parts of the data and apps. Seamless connectivity while an opportunity is also a challenge as more networks continue to evolve and other entities such as motion sensors, smart video monitors, temperature/humidity sensors, etc., continue to create more opportunities for data input into the ever-expanding world of devices and eventually - Apps.

This forum brings together media companies, enterprises, application developers, device manufacturers, networking and O.S. companies together with academics and government to discuss the present and future of Apps through Mobile Media, Wireless and RFID Innovations.

Speaker Nominations are open - Nominate a Speaker

For more information please contact info@winmec.ucla.edu

Speakers from Previous WINMEC Forums
Eric Anderson Vice President-Sales North America, Ericson Inc
Robert Angelo Director NBC Universal
John Batter VP and GM Electronic Arts Mobile
Joe Cleveland CIO Lockheed Martin
Phil Edholm CTO and VP Network Architecture Nortel Networks
Natalie Farsi Head of Mobile Warner Bros. TV Group
Jean-Marc Frangos Senior VP Technology and Innovation, BT Group
Cita Furlani CIO N.I.S.T.
Jean-Charles Hourcade CTO Thomson, Inc.
Ebrahim Keshavarz Vice President, New Services Development AT&T
Shaygan Kheradpir CIO Verizon Communications
Fred Kitson Senior Vice President Motorola Labs
Len Lauer EVP and Group President Qualcomm
Julie Lee Vice President, Business Development Universal Music Group - eLabs
Randi Levin General Manager/Chief Technology Officer City of LA
Allen Marks Senior IT Architect Raytheon
Kenny Miller Executive Vice President and Creative Director MTV Networks Global Digital Media, a Viacom company
Mauro Montanaro CEO, Fox Mobile Group Fox Mobile Group (a division of News Corp)
Dominic Nessi CIO Los Angeles World Airports
Vaho Rebassoo CTO - Computing & Networking Operations Boeing
Jay Samit Executive Vice President Sony Corporation of America
Ramiro Sanchez Americas Consumer Media Thomson Reuters
Joe Solimando CIO Disney Consumer Products
Thomas Werner SVP Mobile Enterprise Siemens


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