Mobile Media Applications Development Hands-on Training Program

According to IDC data, smartphone sales in the US increased by 68% in 2008, far outpacing other mobile devices. Growth is expected to continue to be strong as consumers look at smartphones as cheap computers and not expensive phones. As Mobile internet has increased, mobile video consumption has been one of the driving forces behind data consumption. With Apple, Google, Microsoft, Nokia, and RIM, all launching or having launched a store similar to the "App Store," distributing and making money with mobile applications is gradually becoming more streamlined for the application developer. There is therefore a rapid explosion in both consumer and business application development on the mobile phone.

On May 14, 2009, UCLA-WINMEC Mobile Entertainment Media Forum is organizing its first Mobile Media Applications Development Hands-on Training Program. This training program is being held one day after the annual WINMEC Mobile Convergence Forum entitled Mobile Experience on May 13, 2009 (http://winmec.ucla.edu/entertainmentmedia). This program is being offered in response to the significant request from industry on a growth opportunity - that of developing consumer and business applications on mobile devices. Software, technology, business opportunities, and challenges will be presented. Demonstrations of technology will be given, where relevant.

Professors, researchers, and graduate students from UCLA and practitioners from industry will collectively host this one-day seminar. Lecture notes will be made available to the participants. The focus will be on training attendees with the intent of helping them develop applications. Due to limitation of space as a consequence of the intended close interaction between the instructors and the participants, there will be a limit on the number of attendees. Therefore we would require you to first submit your application, and subsequently, we will get back to you. The target audience for this program are CIOs, I.T. Directors, Managers and Software developers. Industries who should participate include B-to-C sector include telecommunications, entertainment media, and, gaming software, and in B-to-B include aerospace, manufacturing, healthcare, shipping, logistics, retail, transportation, government, etc.

Topics in the Program
1. Introduction to Mobile Application Development Trends in Mobile Application Development The advent of new generation of platforms such as Android and iPhone and what this means to the industry New business models that have arisen and what that means to software development cost, distribution cost, selling cost, maintenance cost, etc. New technologies in the mobile media space (hardware and software) and their implications Is mobile personal device replacing the laptop? Where are the opportunities? The business of developing an application on mobile devices - effect of multiple platforms, standardization, open-versus-closed platform decision, outsourcing, etc. 2. Platform Considerations Which platform(s) are available, what are their limitations and strengths Which platform to target for specific applications Paid app vs. free app + ads model 3. Getting started with mobile media application development Understanding the limitations and advantages of mobile devices Understanding application distribution models: hyperlink, carrier deck, and, app store. Targeting the application to a platform: Android, iPhone, Blackberry, J2ME, BREW How to leverage user location, photo, and video in your application 4. Mobile application interface design Tools to create applications that work across platforms Simplicity in user interface design Learning from B-to-C apps and applying to B-to-B		5. Structure of a multimedia mobile application Device specific issues Transcoding 6. Mobile graphics 2D and 3D graphics tools Role of device characteristics in graphics development 7. Mobile content storage Indexing Access Search Rights management 8. Video for mobile Availability of tools to manage videos Developing a server to support an app. Memory and computing issues 9. Content User generated content Smart indexing Digital Rights Management 10. Leveraging location LBS services Outdoor versus indoor location technologies
Tentative Schedule/Topics

Wednesday, May 13, 2009 5:00 PM 7:00 PM Reception & Cocktail Networking Joined by speakers and attendees from Mobile Experience 2.0   Thursday, May 14, 2009 8:00 AM 8:30 AM Registration / Breakfast 8:30 AM 10:00 AM Introduction to Mobile Application Development, Platform Considerations, Getting started with mobile media application development 10:00 AM 10:15 AM Coffee Break 10:15 AM 12:30 PM Mobile application interface design, Structure of a multimedia mobile application 12:30 PM 1:15 PM Lunch Break 1:15 PM 3:15 PM Mobile Graphics, Mobile content storage, Video for Mobile, Content, Leveraging Location 3:15 PM 3:30 PM Coffee Break 3:30 PM 5:00 PM Demonstration and hands on experience Schedules are subject to change

Other Forums:
May 13, 2009: Mobile Experience 2.0 - Seamless Convergence of Media Content, Applications, Devices, and, Networks

Related WINMEC Links:
UCLA Mobile Entertainment Media Research

UCLA Mobile Entertainment Media Advisory Board

UCLA MobiSportsLive^TM Project

Sponsors Sponsorships available Forum Sponsors: WINMEC, Henry Samueli School of Engineering and Applied Science, WINMEC Sponsors: ETRI, HP, ITC Infotech, Intel, Hughes Network Systems, ISMB, Lucent Technologies, Microsoft Corp., Motorola Inc., QUALCOMM, Raytheon, SIEMENS, Symbol Technologies Equipment Sponsors: Impinj, RSI ID Technologies, Printronix, Symbol, Avery Dennison, Maxell, Motorola Inc., Zebra, Quantum Route, Inc., Convergence Systems Limited, Magellan Technology (Australia), Confidex, Alien Technology, Intemec WINMEC - Wireless Internet for the Mobile Enterprise Consortium Copyright WINMEC Design 2008-2009 UCLA - WINMEC 44-116S Engineering IV, 420 Westwood Plaza, Los Angeles, CA. 90095